Wednesday, June 13, 2007

Wikinews will be attending The 2007 MuchMusic Video Awards this weekend, a popular annual event in Toronto, Ontario, Canada. True stars will be out to play, present, and else wise schmooze at the CHUM-City Building just above the city’s Entertainment District in the Queen Street West neighbourhood.

MuchMusic is the most popular music channel in Canada, and has been holding the event since 1990. Roughly 6000 fans line the streets surrounding Much headquarters each year, and 1200 more score “the wristband” and enjoy a free festival-style show in the parking lot, watching four outdoor performance areas spread out in the downtown location. New this year is a special roof-top stage, on the top of the building.

Last year’s show reached 3.5 million viewers in Canada and 100 million around the globe, with broadcasts in 65 countries.

Performing at the show will be Avril Lavigne, Fergie, Billy Talent, Hilary Duff, Alexisonfire, Maroon 5, Belly, The Used, and Finger Eleven.

On stage presenting will be Nickelback, Jay Manuel (Canada’s Next Top Model, America’s Next Top Model), Tara Reid (American Pie, this fall’s Land of Canaan), Joss Stone, Sum 41, Amber Tamblyn (Joan of Arcadia, Grudge 2), Hedley, Chris Bosh (Toronto Raptors), Sean Avery (New York Rangers), George, Sam Roberts, Emilie de Ravin (LOST), Marianas Trench, and Kardinal Offishall.

Photographer Robin Wong will be photographing the red carpet of the MMVAs for Wikinews and Wikipedia. He first helped the sites in April of this year, photographing Hilary Duff at MuchMusic. Wong’s extensive client list includes Fidelty Investments, Flare Magazine, Masterfile, First Light, Fashion Television, FCB Canada, Profit Magazine, Financial Post, and Publicis. His works have appeared in the 2004 and 2005 Applied Arts Awards Annual, the top publication for the creative industry.